Impact is the Department of Materials Science & Engineering at the University of Toronto’s alumni and industry magazine. Named after a traditional materials testing technique, it also describes how members of the MSE community make a difference through excellence and dedication. Published annually, the magazine features the talent and commitment of our alumni, faculty, students, and staff to engage our external stakeholders, industry associates, and the engineering community-at-large.

My role was to reinvent the magazine with an elegant, modern look using well considered type, layout and photography. Establish a cohesive design language from which future issues would draw upon. I worked closely with the editor from the very beginning while expanding the publication to twice its previous size. Provided additional support in the form of art direction and photography to achieve the project objectives more efficiently.

Currently a personal project that is rather undefined. However, I like the idea of putting stuff out there that engages and relates in an informal way. Photos from my personal life collected over about a year. Show here is a poster series to introduce the project.

The Graditude 2011 poster series and pamphlet were created to give the campaign a direction and visual language from which future seasonal efforts would be produced. All pieces needed to stand out from other promotional material displayed around campus while maintaining a connection to the student community.

Shown here are final designs along with alternate directions based on the original brief. All photography shot by me on U of T front campus.

Current Undergrad Site: www.undergrad.engineering.utoronto.ca Faculty Site: www.engineering.utoronto.ca

These are designs from various stages of development. Work on this project also included front-end coding, cms templating, a user manual and training. Some of the other shots below are: Printer friendly version, notes and early designs. I used a highly modular grid based design to allow for endless design variation across multiple mediums. Use minimal design elements to allow the content to be the main focus. I created unique instances of this single design that would be distinct among the group without having the benefit of different logos or marks. Achieve a high level of execution while using a rigid content management system. Working closely with the content creators from the very beginning to better understand the needs of the staff that would ultimately populate the sites. Meet with and customize layouts for various offices and departments. Perform thorough usability and accessibility testing, revising designs as needed.

Visual I.D. and website for a company that prints t-shirts on-demand.

Created while working for Inorbital.