MARK NEIL BALSON 

CREATIVE DIRECTION & STRATEGIC DESIGN

TORONTO CANADA

PREVIOUSLY, CREATIVE DIRECTOR of DESIGN COSSETTE
PREVIOUSLY, ACD UNDERLINE STUDIO
PREVIOUSLY, AD ATLAS

DATE
PROJECT
CLIENT
ROLE
STUDIO

AUGUST 2021

WWR BRAND

WORLD WHEELCHAIR RUGBY

CREATIVE DIRECTION & DESIGN

COSSETTE BRAND DESIGN

JULY 2021

WE ALL SPEAK PLAY

THE BENTWAY

CREATIVE DIRECTION & DESIGN

COSSETTE BRAND DESIGN

OCTOBER 2020

PLANT BRAND

PLANT AGRICULTURAL SYSTEMS

CREATIVE DIRECTION & DESIGN

COSSETTE BRAND DESIGN

JUNE 2020

PRACTICE SAFE SETS (PSS)

SUNEEVA

CREATIVE DIRECTION & DESIGN

COSSETTE BRAND DESIGN

APRIL 2020

LORD & LADY BRAND

LORD & LADY COFFEE ROASTERS

CREATIVE DIRECTION

COSSETTE BRAND DESIGN

NOVEMBER 2019

FLOWER FORWARD

CANOPY GROWTH

CREATIVE DIRECTION & DESIGN

COSSETTE BRAND DESIGN

SEPTEMBER 2019 – AUGUST 2021

DIVISION TWELVE BRAND

KEILHAUER

CREATIVE DIRECTION & DESIGN

COSSETTE BRAND DESIGN

AUGUST 2019

BRANDON TITARO IDENTITY

BRANDON TITARO 

DESIGN

MNB

JULY 2019

DIRECTIONS 2019 ANNUAL

ADCC

DESIGN

UNDERLINE STUDIO

MAY 2019

WDLT117 BRAND

WDLT117

DESIGN

UNDERLINE STUDIO

JANUARY 2019

MAN of PARTS BRAND

AVENUE ROAD

DESIGN

UNDERLINE STUDIO

NOVEMBER 2018

UNIVERSITY AFFAIRS MAGAZINE UPDATE

UNIVERSITIES CANADA

DESIGN

UNDERLINE STUDIO

AUGUST 2018

CARSON JONES LOGO

CARSON JONES

DESIGN

UNDERLINE STUDIO

JULY 2018

ANDORA GRAPHICS BRAND

ANDORA GRAPHICS

DESIGN

UNDERLINE STUDIO

JUNE 2018

THOUGHTWIRE IDENTITY

THOUGHTWIRE

DESIGN

UNDERLINE STUDIO

MAY 2018

DRECHSEL STUDIO BRAND

DRECHSEL

DESIGN

UNDERLINE STUDIO

OCTOBER 2017

OUR HOME & NATIVE LAND

FLASH REPRODUCTIONS

DESIGN

UNDERLINE STUDIO

OCTOBER 2017

ST. CLEMENT’S BRAND UPDATE

ST. CLEMENT’S SCHOOL

DESIGN

UNDERLINE STUDIO

OCTOBER 2017 – MARCH 2012

INTERFACES MAGAZINE

UNIVERSITY of TORONTO ENGINEERING

CREATIVE DIRECTION & DESIGN

MNB

AUGUST 2017

CANADIAN BIENNIAL CATALOGUE

NATIONAL GALLERY of CANADA

DESIGN

UNDERLINE STUDIO

JUNE 2017

RYERSON FACULTY of SCIENCE 5TH ANNIVERSARY BOOK

RYERSON FACULTY of SCIENCE

DESIGN

UNDERLINE STUDIO

JUNE 2016

DALLA LANA ANNUAL REPORT

UNIVERSITY of TORONTO 

DESIGN

UNDERLINE STUDIO

MAY 2016

FACULTY OF ARTS & SCIENCE WELCOME GUIDES

UNIVERSITY of TORONTO 

DESIGN

UNDERLINE STUDIO

APRIL 2016 – MAY 2019

PREFIX PHOTO MAGAZINE

PREFIX INSTITUTE of CONTEMPORARY ART 

DESIGN

UNDERLINE STUDIO

MARCH 2016

ART MUSEUM BRAND

UNIVERSITY of TORONTO 

DESIGN

UNDERLINE STUDIO

DECEMBER 2015 – OCTOBER 2018

UNIVERSITY AFFAIRS MAGAZINE 

UNIVERSITIES CANADA

CREATIVE DIRECTION & DESIGN

UNDERLINE STUDIO

MARCH 2016 – JUNE 2013

MOMENTUM MAGAZINE

UNIVERSITY of TORONTO ENGINEERING

DESIGN

MNB

NOVEMBER 2015 – NOVEMBER 2011

OPT!ONS MAGAZINE

UNIVERSITY of TORONTO ENGINEERING

DESIGN

MNB

NOVEMBER 2015

SKALE DEVELOPMENTS BRAND

ARMAAN SALEK

NAMING & CREATIVE DIRECTION

MNB

AUGUST 2015

SHALAN & PAUL IDENTITY

SHALAN & PAUL

DESIGN

MNB

FEBRUARY 2015

DAN COOPER BRAND

BLVD AGENCY

POSITIONING & CREATIVE DIRECTION

MNB

FEBRUARY 2015 – SEPTEMBER 2011

IMPACT MAGAZINE

UNIVERSITY of TORONTO ENGINEERING

DESIGN

MNB

JULY 2015

PUTTING DESIGN IN ITS PLACE

FOGO ISLAND INN

CREATIVE DIRECTION & DESIGN

MNB

OCTOBER 2014

PERSPECTIVES LP1

PERSPECTIVES

DESIGN

MNB

OCTOBER 2014

PHAIDON CLASSICS

PHAIDON 

DESIGN

ATLAS

SEPTEMBER 2014

ELEPHANT MAGAZINE REDESIGN

ELEPHANT MAGAZINE

DESIGN

ATLAS

JULY 2014

NOWNESS VIDEO TITLES

NOWNESS 

DESIGN

ATLAS

JULY 2014

RM5 CONCURSO FOTOLIBRO

EDITORIAL RM

DESIGN

ATLAS

JUNE 2014

AGI SÃO PAULO POSTERS

AGI

DESIGN

ATLAS

APRIL 2014

AMADIP ESMENT BRAND

AMADIP ESMENT FUNDACIÓ

DESIGN

ATLAS

SEPTEMBER 2013

NO SECRETS BETWEEN SAILORS IDENTITY

NICK SAILORS

DESIGN

MNB

MARCH 2012 – FEBUARY 2014

BOUNDLESS MARKETING

UNIVERSITY of TORONTO 

DESIGN

U of T ADVANCEMENT

JUNE 2012

BISMARK – HIS WAY of STONES LP

BISMARK

DESIGN & PHOTOGRAPHY

MNB

FEBRUARY 2012

OTI LUMIONICS IDENTITY

OTI LUMIONICS INC

DESIGN

MNB

JANUARY 2011

TARKOVSKY COVERS

DESIGN 

MNB

MARCH 2008 – SEPTEMBER 2011

RECRUITMENT & OUTREACH BRAND & MARKETING

UNIVERSITY of TORONTO ENGINEERING

DESIGN & PHOTOGRAPHY

U of T ENGINEERING