![](https://markneilbalson.com/wp-content/uploads/2021/11/MARKNEILBALSON_PlayingInPublic_WINDOWS_1.jpg)
WE ALL SPEAK PLAY
JULY 2021
THE BENTWAY
COSSETTE BRAND DESIGN
TORONTO CANADA
CREATIVE DIRECTION & DESIGN:
Mark Neil Balson
DESIGN: Julie MacKinnon & Steven Tachauer
HEAD OF DESIGN: Luis Coderque
STRATEGY: Chelito Rubio
WRITING: Elijah Di Gangi
We created We All Speak Play for the 2021 season of The Bentway’s Playing in Public season. It was a neighbourhood exhibition that explored the history and future of play, and its role in shaping decisions about public space. A wide variety of artists, educators, technologists, planners, and community organizers have created works that address questions like:
How does space shape the rules of play, and how can non-traditional spaces teach us to play differently? How does play influence our interactions in public space? How has the nature of play changed in a mid/post-COVID city?
Our team developed the concept, copy and designed all touchpoints from wall and ground murals to infomational signage.
ICON install video:
![](https://markneilbalson.com/wp-content/uploads/2021/11/MARKNEILBALSON_PlayingInPublic_321GO.jpg)
![](https://markneilbalson.com/wp-content/uploads/2021/11/MARKNEILBALSON_PlayingInPublic_Didactic_1.jpg)
![](https://markneilbalson.com/wp-content/uploads/2021/11/MARKNEILBALSON_PlayingInPublic_ZOOM.jpg)
![](https://markneilbalson.com/wp-content/uploads/2021/11/MARKNEILBALSON_PlayingInPublic_TSA_1.jpg)
![](https://markneilbalson.com/wp-content/uploads/2021/11/MARKNEILBALSON_PlayingInPublic_CAGE_1.jpg)
![](https://markneilbalson.com/wp-content/uploads/2021/11/MARKNEILBALSON_PlayingInPublic_Didactic_2.jpg)
![](https://markneilbalson.com/wp-content/uploads/2021/11/MARKNEILBALSON_PlayingInPublic_YIPEEE.jpg)
![](https://markneilbalson.com/wp-content/uploads/2021/11/MARKNEILBALSON_PlayingInPublic_Bikeshares.jpg)
![](https://markneilbalson.com/wp-content/uploads/2021/11/MARKNEILBALSON_PlayingInPublic_CAGE_6.jpg)
![](https://markneilbalson.com/wp-content/uploads/2021/11/MARKNEILBALSON_PlayingInPublic_CAGE_2.jpg)
![](https://markneilbalson.com/wp-content/uploads/2021/11/MARKNEILBALSON_PlayingInPublic_TRICKLE_2.jpg)
![](https://markneilbalson.com/wp-content/uploads/2021/11/MARKNEILBALSON_PlayingInPublic_TSA_2.jpg)
![](https://markneilbalson.com/wp-content/uploads/2021/11/MARKNEILBALSON_PlayingInPublic_WINDOWS_2.jpg)
![](https://markneilbalson.com/wp-content/uploads/2021/11/MARKNEILBALSON_PlayingInPublic_READYSETPLAY.jpg)