CREATIVE DIRECTION & STRATEGIC DESIGN

TORONTO CANADA

WE ALL SPEAK PLAY 
JULY 2021

THE BENTWAY
COSSETTE BRAND DESIGN
TORONTO CANADA

CREATIVE DIRECTION & DESIGN:
Mark Neil Balson
DESIGN:
 Julie MacKinnon & Steven Tachauer

HEAD OF DESIGN: Luis Coderque
STRATEGY: Chelito Rubio
WRITING: Elijah Di Gangi

We created We All Speak Play for the 2021 season of The Bentway’s Playing in Public season. It was a neighbourhood exhibition that explored the history and future of play, and its role in shaping decisions about public space. A wide variety of artists, educators, technologists, planners, and community organizers have created works that address questions like:

How does space shape the rules of play, and how can non-traditional spaces teach us to play differently? How does play influence our interactions in public space? How has the nature of play changed in a mid/post-COVID city?

Our team developed the concept, copy and designed all touchpoints from wall and ground murals to infomational signage.

ICON install video: