STRATEGY: Fernando Aloise & Chelito Rubio
PRODUCTION DESIGN: Paula Dopuđa & Olga Netaeva

 

The City of Toronto’s Economic Development and Culture division strives to make a place where business and culture thrive. Their main focus is in four areas: Arts and Cultural Services, Business Growth Services, Film and Entertainment Industries, Museum and Heritage Services.

Our task was creating a visual system emphasizing consistency while maintaining flexibility, to connect many of the city’s ongoing events. A simplified colour palette and bold typography as a framework allows the event visuals to shine through. It also allows for maximum accessibility by city standards.