CREATIVE DIRECTION & STRATEGIC DESIGN
PLANT AGRICULTURAL SYSTEMS
COSSETTE BRAND DESIGN
CREATIVE DIRECTION & DESIGN:
Mark Neil Balson
DESIGN: Julie MacKinnon & Chelsea Palmer
PLANT Agricultural Systems believe that safe, fresh and local produce for everybody is not a crazy idea. Their goal is to create the future of farming by using AI and blockchain technology to provide seed-to-salad food production transparency. For PLANT to become the new sustainability benchmark they needed an identity system that could live alongside industry standards.
The flipped presentation of PLANT is a conversation starter that puts the viewer on the inside to convey transparency. All logo components are connected by dashes with traceability and blockchain as the inspiration. Each logomark includes a two-letter signifier plus a simple graphic symbol to identify the business focus and provide easy distinction. The system also allows for easy expansion to include address markers which further shows PLANT’s commitment to transparency. We created an identity that starts conversations and that will grow with the world PLANT is creating.