CREATIVE DIRECTION & STRATEGIC DESIGN

TORONTO CANADA

PRACTICE SAFE SETS (PSS)
JUNE 2020

SUNEEVA
COSSETTE BRAND DESIGN
TORONTO CANADA

CREATIVE DIRECTION & DESIGN:
MARK NEIL BALSON
DESIGN:
 JULIE MACKINNON

WEB DEVELOPMENT:
EXECUTIVE AGENCY

PSS, OR PRACTICE SAFE SETS, PROVIDES FILM PRODUCTION PROFESSIONALS WITH GUIDELINES TO ENSURE WORKPLACE SAFETY IN THE AGE OF COVID-19 AND BEYOND. WITH ISOLATION NOT BEING AN OPTION, THE INDUSTRY IS FACING ONE OF ITS MOST CHALLENGING PERIODS EVER, MEANING THEY MUST EVOLVE AND ADAPT TO REDUCE THE POSSIBILITY OF INFECTION. AS ROUGHLY 80% OF PRODUCTION TASKS REPEAT FROM PROJECT TO PROJECT, THE GUIDELINES FOCUS ON THE 20% THAT CAN’T BE DEFINED; AND WILL DEVELOP AS THEY LEARN MORE FROM REAL-LIFE EXPERIENCES.