CREATIVE DIRECTION & STRATEGIC DESIGN
WORLD WHEELCHAIR RUGBY
COSSETTE BRAND DESIGN
STRATEGY: Bella Iannetta
Wheelchair rugby is a parasport defined by its speed, fearlessness and determination. It’s governing body, World Wheelchair Rugby needed a new brand identity that better reflected those qualities. We reframed the brand to be about athleticism, not disability.
Our new logo and typographic system reflected the shifting direction, pace and action of the players on the court.